We are your full-service
boutique-style destination marketing agency
in Germany and the UK

At Denkzauber, we help tourism brands unlock their full potential through tailor-made marketing and public relations strategies that resonate across borders. Based in Germany and rooted in over a decade of experience, we specialize in destination marketing for Europe — with a strong focus on Germany and the UK travel market.

​

We believe in the power of storytelling, relationships, and strategic presence. Our services cover the full spectrum of a modern destination marketing agency:

 

• Travel trade marketing that connects you with the right tour operators, agents, and platforms

• PR & SEO (Digital PR) that turns stories into headlines—and into sustained discovery on Google

• Content creation and social media that inspire travellers where they scroll, search and plan

• In-market representation that builds trust and keeps your brand top of mind

• Events, webinars, and roadshows that bring your destination to life

​

Working across Europe with local nuance

Denkzauber is your Destination Marketing Agency to go to in Europe, if you need a partner who understands how travellers choose, book and share across European markets. Based in Germany and active across DACH, the Netherlands and the UK, we combine market insight with calm execution: strategy first, then content, PR and trade activity that fits your goals and budget. We localise stories, respect cultural nuance, and keep reporting clear—so you always see how awareness turns into visits, enquiries and bookings.

​

Travel trade that opens doors

Germany and the UK are relationship markets. As your Travel Trade Marketing Agency based in Germany, we open doors to the right tour operators, OTAs and distribution partners. From rate loading and product fit to B2B training, co-op campaigns and fair participation, we build pipelines that convert. Expect targeted outreach, tidy sales kits, and follow-ups that actually happen—plus quarterly reviews that link trade actions to room nights, packages and revenue.

What you can expect (short list): partner mapping and prioritisation · sales missions & trainings · co-op media/trade campaigns · trade newsletters · roadshows & webinars · trade support (ITB, WTM and more).

​

Media relations with Digital PR & SEO

As your Public Relations Agency in Germany, we blend classic media relations with Digital PR and light SEO: one strong story, a helpful page, and respectful outreach to the right journalists. Earned coverage is powerful—staying discoverable is better. The result: quality articles, credible links and steady non-brand traffic from Google. We handle press office duties, statements, fact-checking and rapid responses, and we measure what matters: coverage quality, organic clicks and enquiries.

What you can expect (short list): press office services · media list & outreach · story development · expert quotes · press trips · Digital PR assets · reporting tied to outcomes.

​

Simple, effective, accountable

1. Plan with purpose. We start with audience questions and market priorities.

2. Create what travels. Useful content, strong visuals and assets journalists love to cite.

3. Share with care. Trade partnerships and PR that respect relationships and timelines.

4. Measure what matters. Clear dashboards linking activity to awareness, traffic and bookings.

​

Whether you're a tourism board, hotel group, or regional DMO – we create smart, scalable campaigns that blend creativity with conversion. From strategic campaign planning to day-to-day relationship building, we become your voice in the market.