#Welcome
We dream, create, tell your story and deliver progressive trade and media campaigns
as your destination marketing agency Germany
We are your full-service
boutique-style destination marketing agency
in Germany and the UK
We Are Denkzauber – Your Destination Marketing Agency in Europe
At Denkzauber, we help tourism brands unlock their full potential through tailor-made marketing strategies that resonate across borders. Based in Germany and rooted in over a decade of experience, we specialize in destination marketing for Europe — with a strong focus on the German-speaking and UK travel markets.
We believe in the power of storytelling, relationships, and strategic presence. Our services cover the full spectrum of modern destination marketing:
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Travel trade marketing that connects you with the right tour operators, agents, and platforms
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PR and media outreach that turns stories into headlines
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Content creation and social media that inspire travellers where they scroll, search and plan
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In-market representation that builds trust and keeps your brand top of mind
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Events, webinars, and roadshows that bring your destination to life
Whether you're a tourism board, hotel group, or regional DMO – we create smart, scalable campaigns that blend creativity with conversion. From strategic campaign planning to day-to-day relationship building, we become your voice in the market.
We tell your story
#MagicalTeam:
Founder & Managing Director
Social Media & Digital Manager
Account Manager
Martin
Designer
How we work
We are a target-focused, sales-driven and highly professional destination marketing agency. We own unparalleled knowledge and well-established relationships to German, Swiss, Austrian, UK and even Dutch key market players and media.
We are professional and know our market
We provide our clients with a strategic, value- and target-focused marketing plan and successfully address their opportunities and challenges through the use of proven, new and innovative marketing principles and practices.
We protect the environment and biodiversity
We care – for our clients, for our staff, for our environment. We dedicate ourselves to carefully using all resources – when traveling or at home. We are conserving local eco-systems by making the right choices where possible.
We improve worldwide intercultural understanding
We engage ourselves to understand the way in which others are located in different global contexts, perceive, analyze and produce situated knowledge. We appreciate intercultural competences and global communication and exchange.
What we believe
We are leaders in collaboration and respect
We work in respect and collaboration with clients, partners and affiliated consultants throughout Europe, North America and beyond to become a nationally and internationally recognized leader in the field of destination marketing, media and communications. We create value and make a difference. We may never be the biggest, but always the best.
We are responsible for this planet
We are responsible citizens that make a difference by helping build and support sustainable communities locally and internationally
We inspire our employees and customers
We are a great place to work where people are inspired to be the best they can be. Through our campaigns, we evoke emotions of optimism and happiness.
What we do
We love what we do! At Denkzauber, we live and breathe tourism marketing. As a full-service boutique-style destination marketing agency based in Germany, we specialize on destination marketing & representation and in crafting innovative solutions that connect destinations to global travelers. From social media campaigns to strategic travel trade representation, our expert-curated services are designed to elevate your brand in international markets and increase your visibility.
Every campaign we design is enriched with detailed market insights, strategic execution, and an unwavering passion for storytelling. Whether it’s building your presence in the travel trade, enhancing your social media reach, or conceptualizing out-of-the-box marketing plans, we make your vision our mission.
Who we are
Everything and everyone has a story! Who are we? Why do we do what we do? And what differentiates us?
Denkzauber means "Think Magic" in English - some of our clients and partners say our work comes close to magic. Our secret ingredient is passion - we love tourism and we love destination marketing. It is wonderful to be able and combine both worlds.
Flexibility, creativity and efficiency are the three fundamental strengths of Denkzauber - and the personal commitment to achieving the best possible results adds an extra special seal of quality.